Africa represents the growth of tomorrow
The African continent is expected to “do well” by 2023, according to forecasts by the International Monetary Fund (IMF). In 2022 and 2023, sub-Saharan African countries are expected to grow at 3.8% and 4%, respectively. Meanwhile, Nigeria is expected to continue its economic growth and reach 3.4%, according to the IMF.
Most economists agree that Africa represents tomorrow’s growth. A large proportion of countries today enjoy political and economic stability, with growth figures in excess of 3.5%. Moreover, these are countries with significant demographic growth (2.5 billion inhabitants in 2050 compared to 1.3 billion today) and therefore a continent whose needs will evolve in the coming years.
Morocco, Ghana & Kenya are the fastest major growing markets in Africa
A faster return on investment
Betting on Africa can allow a higher return on investment faster than in other countries.
Provided of course to use the right tools and the right techniques, to be in a win-win perspective and to offer added value.
There must be a product market fit study to find a real interest for the country
In this perspective, the choice of your partner will be crucial.